• How to Inspire More Giving

    How to Inspire More Giving

    December 13, 2018

    A recent survey by Cygnus Applied Research of more than 12,000 charitable donors found that donors could be persuaded to give more to their favorite causes if charities would do the following: Make a case for extraordinary need (31%) Stop sending unwanted trinkets (28%) Reduce administrative and fundraising costs (21%) Provide matching gifts (19%) Reduce […]

  • America’s Favorite Charities

    America’s Favorite Charities

    November 1, 2018

    Each year, the Chronicle of Philanthropy catalogs the charities that raised the most money.  The top ten charities for 2017 raised $47 billion in total, which equates to 11% of all giving by Americans last year.  Here’s the list:  The United Way   The Salvation Army   St. Jude’s   Harvard   Mayo Clinic   Stanford […]

  • Most Popular Charities

    Most Popular Charities

    September 19, 2018

    Grey Matters Research Consulting recently asked 1,000 American donors this question: if you could only support one charity, which one would it be? 54% of the respondents picked one of twenty organizations (the survey did not suggest any organizations, the question was open ended).  36% of respondents picked one of the five charities listed below: […]

  • Nonprofits and Business: Sharing Advice

    Nonprofits and Business: Sharing Advice

    September 14, 2018

    A recent column in the Chronicle of Philanthropy highlighted advice that nonprofit leaders would give to corporate leaders and vice versa.  Here’s a quick summary: Nonprofit Leaders on What Corporations Can Do Better: If you don’t fund our area of expertise, tell us.  A simple “no” allows us to focus our energies on donors that do support […]

  • The Future of Giving in America

    The Future of Giving in America

    June 27, 2018

    Over the past two weeks, there have been two major studies that show conflicting reports about the state of giving in America.  Giving USA issues an annual report that studies trends in giving and reports on the current state of American generosity.  They recently reported that 2017 giving by Americans jumped 5% to over $400 […]

  • A Few Thoughts on Asking

    A Few Thoughts on Asking

    May 29, 2018

    Of all the fears that development staff and fundraising volunteers have, at the top of the list is asking someone for money.  Just thinking of asking others for money can induce dry mouth, sweats, and nightmares.  Fortunately, it doesn’t have to be as intimidating as you think.  Here are a few quick tips to help […]

  • Learn from the Little Guy

    Learn from the Little Guy

    May 5, 2018

    I work with lots of nonprofit organizations.  At last count, I determined that I’ve worked on nearly 200 campaigns over the last twenty-two years as a fundraising consultant.  In that time, I see one mistake repeated over and over by most of the nonprofits I work with: there always seems to be a bit of […]

  • Time to Talk About Planned Giving is Now

    Time to Talk About Planned Giving is Now

    April 18, 2018

    A recent study by Locus Impact Investing found that $9 million in wealth will be passed to the next generation by 2027.  While this figure isn’t new for those who have been following philanthropy, it does shine another light on the importance for nonprofits of beginning the discussion with donors about planned gifts.  If only […]

  • Stanford Celebrates a Milestone

    Stanford Celebrates a Milestone

    February 8, 2018

    Recently, Stanford University announced that it raised over $1 billion in charitable gifts, becoming the first college to collect that amount in a single year.  That amounts to nearly $143,000 for each of its 7,000 undergraduates. Of course, Stanford isn’t alone in their success.  Harvard, Yale, USC and Columbia all raised in excess of $500 […]

  • Next Gen Donors

    Next Gen Donors

    February 8, 2018

    The Johnson Center at Grand Valley State University recently released an eighty page report that studies trends among younger (next generation) donors.  Using the 21-40 age cohort, researchers surveyed young donors to ask them about their giving and what they expect from the nonprofits they support.  The report has several interesting findings that echo many […]