The Johnson Center at Grand Valley State University recently released an eighty page report that studies trends among younger (next generation) donors.  Using the 21-40 age cohort, researchers surveyed young donors to ask them about their giving and what they expect from the nonprofits they support.  The report has several interesting findings that echo many of the same trends that Hopkins Fundraising Consulting sees in its work with younger donors.  Two trends stand out.  (1) Younger donors are very concerned about systemic approaches and solutions to ingrained social problems.  Younger donors are not driven by the social recognition that comes from charitable giving nor are they driven by social pressure to support causes.  Instead, they are looking for real solutions to endemic problems.  (2)  Younger donors want to be personally engaged in the work of the nonprofits that they support.  This often translates to volunteer hours mentoring a student, working on a Habitat build, or serving at the local food pantry.  Next generation donors seek a more fully developed relationship with the nonprofits that receive their gifts.  For a full copy of the report, click here: