Pre-Campaign Feasibility Study

Feasibility studies are the first critical step in planning for a capital or advancement campaign. Pre-campaign studies help nonprofit organizations gauge donor and community support for a specific capital project, program enhancement, or endowment effort (or often, a combination of the three). Feasibility study services include:

  • Assistance with the drafting of a “case for support” document and an appropriate cover letter to introduce the case.
  • Conducting face-to-face interviews with pre-identified community stakeholder constituents to determine:
    • Community impressions of the organization and its mission.
    • Community reaction to the proposed project, program enhancement, or endowment effort.
    • Feasibility of initiating a successful community based campaign.
    • Suggestions regarding community leadership for a campaign effort.
    • Suggestions regarding potential donor candidates for a campaign effort.
    • Personal willingness to be involved in campaign leadership.
    • Personal willingness to support a campaign effort with a individual or corporate/foundation gift.
  • Delivery of a comprehensive report detailing donor/community reaction to the proposed campaign effort.

Feasibility studies are usually conducted over a three month period.