• Conversation with a Donor

    Conversation with a Donor

    February 8, 2018

    I had the opportunity the other day to have a nice conversation with a well known, West Michigan donor (let’s call him Mr. Jackson).  Mr. Jackson has made millions in charitable gifts throughout the region and I was interested in how he perceived area fundraisers.  As we spoke, there were several key points Mr. Jackson made that I […]

  • Donors Talk Back

    Donors Talk Back

    February 8, 2018

    Cygnus Applied Research is an organization that studies donor trends each year.  They just released their 2014 report on donor behavior and there were some interesting findings: When over 16,000 donors were asked “what can charities do to increase giving?” here were the top responses (ranked from top response to least popular response): #1: Provide information on […]

  • Window into the Wealthy

    Window into the Wealthy

    February 8, 2018

    Recently, U.S. Trust and Bank of America published findings from a survey of 2,200 of its wealthiest clients (at least $1 million in assets).  Here’s what they learned about wealthy donors and their giving habits: 90% of survey participants donate to charity, but only 20% of these respondents consider their giving to be “effective.” 52% plan […]

  • New Research to Help Inspire Giving Among Your Donors

    New Research to Help Inspire Giving Among Your Donors

    February 8, 2018

    The Wall Street Journal just published an overview of several recent research studies around donors and giving.  Here were a few of the key findings: Even modest donors are motivated by public recognition.  An experiment by Harvard and Yale professors found that just promising to mention donors’ names in a newsletter raised the probability of […]

  • Donor Evaluation

    Donor Evaluation

    February 8, 2018

    One of the least favorite tasks for a fund development committee is the process of identifying and evaluating donors.  Most volunteers will tell you that they really don’t like to “guess” at the giving potential of other people–many of whom they may not know personally.  This is understandable, but consider the following approach when planning […]

  • How to Get Men to Give More

    How to Get Men to Give More

    February 8, 2018

    The Journal for Social Sciences Research just published a study by Stanford researchers who explored the difference between male and female donors and how they support charities that help the poor. For some time now, research has demonstrated that women give more to charities that help the poor than men do.  This is often referred […]

  • What Makes a Good Fundraiser?

    What Makes a Good Fundraiser?

    February 8, 2018

    As the economy heats up, so has the job market for good fundraisers.  The problem: the pool of talent is thin and the qualified candidates get snapped up quickly.  This has led many nonprofits to look beyond traditional fundraisers for candidates from other fields. As hospitals and colleges (typically the most sophisticated nonprofits) search for […]

  • Americans Losing Faith in Charities?

    Americans Losing Faith in Charities?

    February 8, 2018

    The Chronicle of Philanthropy recently conducted a poll to determine the amount of confidence that Americans have in charities.  The findings should cause Board leaders around the nation to re-examine their own organization to see how they are faring.  The poll found the following: 80% said charities do a “good” or “very good” job helping […]

  • Keep Your Eye on the Ball

    Keep Your Eye on the Ball

    February 8, 2018

    The Chronicle of Philanthropy recently reported on a study measuring how different age groups prefer different types of fundraising appeals.  No surprise, here’s what they discovered: Millenials prefer to give online (72%).  43% said they were most likely to give via social media appeals.  Favorite cause: children and youth. Generation X prefers to give through email appeals […]

  • Gallup Insight Into Donors

    Gallup Insight Into Donors

    February 8, 2018

    The Gallup organization recently completed a poll of charitable Americans.  Here are some interesting takeaways from that survey: 77% of donors said they will give the same amount in 2016 as they gave in 2015. 81% give to a charity because “they beleive in the mission.” Only 8% gave to a charity for the tax […]