Donor Research

  • Next Gen Donors

    Next Gen Donors

    February 8, 2018

    The Johnson Center at Grand Valley State University recently released an eighty page report that studies trends among younger (next generation) donors.  Using the 21-40 age cohort, researchers surveyed young donors to ask them about their giving and what they expect from the nonprofits they support.  The report has several interesting findings that echo many […]

  • What Motivates Giving?

    What Motivates Giving?

    February 8, 2018

    The Nonprofit Times recently featured a study that tested donor motivation.  In a nutshell, researchers found that donors are more likely to respond to emotional appeals that logical appeals.  This is an interesting read for two reasons.  First, it backs up my anecdotal experience that the vast majority of donors are motivated to give via an […]

  • Window into the Wealthy

    Window into the Wealthy

    February 8, 2018

    Recently, U.S. Trust and Bank of America published findings from a survey of 2,200 of its wealthiest clients (at least $1 million in assets).  Here’s what they learned about wealthy donors and their giving habits: 90% of survey participants donate to charity, but only 20% of these respondents consider their giving to be “effective.” 52% plan […]

  • New Research to Help Inspire Giving Among Your Donors

    New Research to Help Inspire Giving Among Your Donors

    February 8, 2018

    The Wall Street Journal just published an overview of several recent research studies around donors and giving.  Here were a few of the key findings: Even modest donors are motivated by public recognition.  An experiment by Harvard and Yale professors found that just promising to mention donors’ names in a newsletter raised the probability of […]

  • How to Get Men to Give More

    How to Get Men to Give More

    February 8, 2018

    The Journal for Social Sciences Research just published a study by Stanford researchers who explored the difference between male and female donors and how they support charities that help the poor. For some time now, research has demonstrated that women give more to charities that help the poor than men do.  This is often referred […]

  • Gallup Insight Into Donors

    Gallup Insight Into Donors

    February 8, 2018

    The Gallup organization recently completed a poll of charitable Americans.  Here are some interesting takeaways from that survey: 77% of donors said they will give the same amount in 2016 as they gave in 2015. 81% give to a charity because “they beleive in the mission.” Only 8% gave to a charity for the tax […]

  • Motivating More Giving

    Motivating More Giving

    February 8, 2018

    The Chronicle of Philanthropy recently reported that one third of wealthy donors volunteered that they could have made more gifts than they did last year.  What held them back?  A variety of things.  These donors said they would likely give more if charities did the following: Could demonstrate an extraordinary need (22%) Could show a reduction […]

  • Simple Way to Increase Donor Retention

    Simple Way to Increase Donor Retention

    February 8, 2018

    Donor retention is the holy grail of fundraising.  Each year, every nonprofit loses donors…and those lost donors are much more costly and time consuming to replace than those that could be retained. There are many factors that influence donor retention, but a recent experiment unveiled a very simple way to help increase retention.  The answer? […]

  • Lilly Report

    Lilly Report

    February 8, 2018

    A recent report by the University of Indiana Lilly Family School of Philanthropy discovered some interesting data, including: 55% of Michigan households give to charity.  The most generous state was Utah with nearly 80% of households giving to charity.  The least generous state was Wyoming. The average annual household giving for Michigan families was $2,353.  […]