The Chronicle of Philanthropy just released the results of a survey of 116 of the largest charities in America. It focused on how fundraising has fared during the global pandemic and the results might come as a surprise.
The survey found:
• On average, the groups raised 21% more in the first half of 2020 over the same period in the previous year.
• Two-thirds reported an increase in the gifts from wealthy donors in the first six months of 2020.
• More than half said they had seen an increase in the number of small donations in the first half of 2020.
• Two-thirds saw an increase in online giving.
While these figures represent nationwide trends, I’ve seen similar trends here in Michigan and throughout the Midwest with my clients.
If you dig deeper, you’ll find that this survey highlights two historic tendencies:
• Giving in America is very resilient, even during uncertain times.
• Americans tend to rally to support their neighborhoods and communities during times of crisis.
In a year full of tough news, this is an uplifting result!
It’s too early to say how total giving will pan out for 2020, but it’s a good start to the year.
It will also be interesting to see if the strong giving in the first half of the year has a negative impact on giving in the second half. Stay tuned.