The Gallup organization recently completed a poll of charitable Americans.  Here are some interesting takeaways from that survey:

  • 77% of donors said they will give the same amount in 2016 as they gave in 2015.
  • 81% give to a charity because “they beleive in the mission.”
  • Only 8% gave to a charity for the tax deduction.
  • Only 4% gave to charity because it was supported by their employer.
  • Donors who said their main reason for giving was a “belief in the mission” were twice as likely to say they would give more this year than those who cited different reasons for giving.
  • Most likely way to get a donor’s attention? 46% say traditional mail.  41% say TV ads.  31% said email.
  • 61% of donors are more likely to give if they know specifically what their gift will be used for.
  • Only 5% of donors say they are swayed by stories featuring beneficiaries of the charity’s work.
  • 50% of donors research a charity before making a gift.
  • Nearly half of donors support 3 to 5 organizations.
  • 46% give several times a year.  26% give monthly.
  • 78% were likely to give through a fundraiser at work.