The Chronicle of Philanthropy recently reported that one third of wealthy donors volunteered that they could have made more gifts than they did last year.  What held them back?  A variety of things.  These donors said they would likely give more if charities did the following:

  • Could demonstrate an extraordinary need (22%)
  • Could show a reduction in administrative/fundraising expenses (22%)
  • Would stop sending unwanted gifts/trinkets (21%)
  • Would reduce the volume of solicitations they send (19%)
  • Would provide regular communication on accomplishments from contributions (15%)
  • Had a matching gift (13%)
  • Invited to see charitable work in person (10%)
  • They could restrict/designate their giving (10%)
  • Someone they respected asked for the gift (10%)

Listen and learn.  Apply these practices to your fundraising and reap the rewards.